Nine Modeling Scams and How to Avoid Them
By Wyatt Elling
Young men and women across the country have dreams of being professional models, but for every dream there is someone looking to take advantage of it. With the creation of the internet and reality TV, more people than ever aspire to be famous. There are many scams out there to trick those who aren't careful. We've listed the most common scams you'll run into in the modeling industry, and how you can avoid them.
1. Never Give Money Up Front: The most common way con men get money out of aspiring models is by asking for fees up front. A legitimate modeling agency will never ask you for money before they secure you a modeling job. Once they actually get you work, they take a 10-20% commission of the fee you receive, but this is the only time they can take your money. Some sites and services like InstantCast and Backstage offer help and resources for models, but are not agencies.
2. Don't Respond to Ads: You've probably seen ads in the newspaper, on late night television, or on radio stations for modeling agencies that are seeking new talent. These ads make it sound like the agency is desperate for the next supermodel and asks you to come in, call them, or attend a convention. In reality, legitimate modeling agencies do not advertise. They receive hundreds to thousands of pictures a week from amateur models, and have no need to put out advertisements. If you want to find an agency your best bet is to send them a headshot directly.
3. Talent Events: Similar to illegitimate advertisements, there are fake modeling agencies that set up conventions in areas far away from big fashion centers like New York, Los Angeles, and Miami. Some people might feel like they won't get discovered in their small town and flock to these kinds of events. It's best to investigate these kinds of events before you put down money to attend. There are plenty of legitimate events for aspiring models like iPop and IMTA (International Modeling and Talent Association).
4. The Wrong Kind of Scouts: Sometimes the kinds of "scouts" who advertise and set up "modeling shows" can get you work, but not the kind you want. The adult industry is booming, and relies on promising the chance to work in the industry. You might be able to make a lot of money in adult magazine and videos, but this could end your career as a mainstream model.
5. Read Your Contract: Even if an agency doesn't ask you for money up from, be sure to carefully read any paperwork they give you to sign. Be wary if they try to get you to sign anything on the spot. Often times an illegitimate agency might hand you a great contract, only to hide a clause in it that requires you to write them a hefty check.
6. Modeling Classes/Portfolios: No legitimate modeling agency will require you to take classes or get expensive portfolio pictures before they sign you. And they certainly won't make you pay the whole thing up front. One of the most common modeling scams involves setting up a fake agency, taking on a group of "clients" and then requiring them to pay thousands of dollars for modeling classes and "professional" photos.
7. Modeling Schools: There are hundreds of modeling schools in the United States, but you should think hard and investigate before signing up. They don't offer any kind of school credit or diploma, and modeling agencies aren't impressed by the credentials. They can give you confidence and poise, but they very seldom get anyone a career in modeling, despite what they say.
8. Child Modeling Scams: There are many con men who specifically take advantage of hopeful parents by promising them child modeling work and charging for baby portfolios. Any real professional will tell you that there is no point in getting a portfolio made for your child, since their appearances change rapidly and a cheap Polaroid will do just as well. Also be aware that the vast majority of child modeling work is local to New York City, Los Angeles, Miami, San Francisco, and Dallas. If you don't live near these areas and someone promises you work, be very careful.
9. Beauty Pageants: While there are hundreds of legitimate pageants every year, there are just as many fake ones. These are run by shady pageant "promoters" who rent out cheap space in a low-class hotel, and swindle several dozen people into paying hundreds of dollars in fees. They promise the winner a contract with a big New York agency, but they won't deliver. The winner gets a plastic trophy and loses a lot of money. Most pageants do charge an entry fee, but rarely any more than 20 or 30 dollars. For larger, more high-profile pageants you have to qualify before you can enter. These pageants are also highly publicized in pageantry circles.
These are just some of the scams out there that young models can get tricked by. The biggest thing to remember is that no real talent scout or modeling agent will ever ask you for money without getting you work first. There are people who offer modeling services, like finishing schools and headshot photographers that may ask you for money up front, but they are offering you a service. If you use your head, be careful, and do your research and you can succeed without getting swindled.
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