The Munsters is a 1960s
American television
sitcom depicting the home life of a family of
monsters. The show was a satire of both traditional
monster movies and popular family entertainment of the era, such as
Leave It to Beaver. It ran concurrently with the
The Addams Family. Although the Addamses were well-to-do, the Munsters were a more blue-collar family.
The Munsters also had higher
Nielsen ratings than
The Addams Family.
The idea of a family of funny monsters was first suggested to
Universal Studios in the late 1940s by
animator Bob Clampett, who wanted to do a series of
cartoons. He never got a reply.
In the early 1960s, a treatment or 'format' for a similar idea was submitted to
Universal Studios by
Rocky & Bullwinkle writers,
Allan Burns and
Chris Hayward. This format was later handed to writers Norm Liebman and Ed Haas who wrote a pilot script
Love Thy Monster. For some time, there were executives who believed the series should be made as a cartoon and others who wanted to see it made using live action. Finally, a presentation was filmed by MCA Television for
CBS, using live action.