The Palace Theatre is a legitimate Broadway theatre located at 1564 Broadway in midtown-Manhattan.

History

Designed by architects Kirchoff & Rose, the theatre, built by California vaudeville entrepreneur and Broadway impresario Martin Beck, experienced a number of problems before it opened. E. F. Albee, one of the main executives for B. F. Keith and his powerful vaudeville circuit, demanded that Beck turn over three-quarters of the stock in the theatre in order to use acts from the Keith circuit. In addition, Oscar Hammerstein was the only person who could offer Keith acts in that section of Broadway, so Beck paid him off with $225,000. The theatre finally opened on March 24 1913 with headliner Ed Wynn. To "play the Palace" meant that an entertainer had reached the pinnacle of his career, and it became a popular venue with performers like Sarah Bernhardt, Eddie Cantor, Bob Hope, Fanny Brice, Sophie Tucker, George Jessel, and Jack Benny.