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Kraft Music Hall (TV series)

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Kraft Music Hall was an umbrella title for several television series aired by NBC in the United States from the 1950s to the 1970s in the musical variety genre, sponsored by Kraft Foods, the producers of a well-known line of cheeses and related dairy products. Their commercials were usually announced by "The Voice of Kraft", Ed Herlihy.

The original Kraft Music Hall

The original Kraft Music Hall was a radio series aired from 1933 to 1949. It was one of the most popular programs of its type, particularly during the period (1936–1946) when it was hosted by Bing Crosby. However, unlike similar programs, it did not make the transition directly to network television; Kraft's early ventures into that field entailed the sponsorship of a famed series of dramas, initially broadcast live, under the title Kraft Television Theatre.

1950s

By 1958, Kraft was prepared to revive the Music Hall for television. The first host was "Mr. Television", Milton Berle, who had become television's first superstar by hosting an earlier NBC program, the Texaco Star Theater. An alternate summer host in the program's early period was Englishman Dave King. The program achieved its greatest success while being hosted by Perry Como beginning in 1959.
This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Kraft Music Hall (TV series)".

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