Kraft Music Hall was an umbrella title for several
television series aired by
NBC in the
United States from the 1950s to the 1970s in the musical variety genre, sponsored by
Kraft Foods, the producers of a well-known line of
cheeses and related dairy products. Their commercials were usually announced by "The Voice of Kraft",
Ed Herlihy.
The original Kraft Music Hall
The original
Kraft Music Hall was a
radio series aired from 1933 to 1949. It was one of the most popular programs of its type, particularly during the period (1936–1946) when it was hosted by
Bing Crosby. However, unlike similar programs, it did not make the transition directly to network television; Kraft's early ventures into that field entailed the sponsorship of a famed series of dramas, initially broadcast live, under the title
Kraft Television Theatre.
1950s
By 1958, Kraft was prepared to revive the
Music Hall for television. The first host was "Mr. Television",
Milton Berle, who had become television's first superstar by hosting an earlier NBC program, the
Texaco Star Theater. An alternate summer host in the program's early period was Englishman
Dave King. The program achieved its greatest success while being hosted by
Perry Como beginning in 1959.