Femme for DKNY Jeans is a fashion line designed by Hilary Duff for Donna Karan New York. It was announced in the November 2008 issue of Fashion Rules magazine that Duff's previous hit fashion line Stuff by Hilary Duff would be discontinued since she didn't have full control of it anymore. She also stated in the article that she would like to design clothes for girls her age. Femme was officially announced in Women's Wear Daily on February 5, 2009www.hilaryduff.com/page.asp?id=15917 Duff said she wanted to design clothes that were multi-functional, like tunics with removable scarves, skinny jeans with adjustable belt loops and tees with detachable and printed necklaces. Femme for DKNY Jeans is set to hit shelves nationwide in August with prices ranging from $39 to $129.

Promotion

Femme for DKNY was actually announced in the February 5th, 2009 issue of Women's Wear Daily, this also included photos of Duff wearing the clothes herself and of sketches. Duff also appeared in the September 2009 issue of InStyle which included an exclusive photoshoot of her wearing the clothes taken by photographer Thomas Whiteside. Duff has also been a model along with Sophie Srej and Gracie Carvalho in the Femme for DKNY Jeans Fall 2009 ad campaign. Shot on the streets of Manhattan by photographer Scott Schuman, the ads are designed to reflect the individual style of trendsetting New Yorkers. These ads have appeared on the DKNY website and in many fashion-related magazines including Teen Vogue, Cosmopolitan, Company and Kiss. Duff also has a multi-guest arc in Season 3 of Gossip Girl which will air around the time when the clothes hit stores. Duff also has an internet mini series on Youtube called "The Chase" (see below) which premiered Friday, August, 21 and another episode aired every Friday thereafter. Femme was first released to be ordered on the official DKNY website on September 4 and featured all 30 individual pieces. The line is doing very well online so far, some of the products are sold out. Femme was featured along with Duff and a model in the Seventeen September issue and also in the Us Weekly September issue including Duff versions of the catwalk trends in her collection.