East Is East is a BAFTA award-winning British comedy-drama film released in 1999.

It is set in a British household of mixed-ethnicity, with a Pakistani father and a English mother in Salford, Manchester, in 1971. George Khan (played by Om Puri), the father, expects his family to follow his strict Pakistani ways but his children who were born and grown up in Britain increasingly see themselves as British and reject their father's rules on dress, food, religion, and living in general.