Dogma (ドグマ ) is a Japanese
adult video company which specializes in various fetish genres of pornography. The Dogma label was formed as part of the
Soft On Demand (SOD) group in February 2001 by
Tohjiro, a director at SOD. A year later, Tohjiro separated Dogma from SOD to become a separate "indie" producer of AV material. Tohjiro said he liked the sound of the word "Dogma" and decided to use it for his label. The studio produces about 8 new titles a month, about half of them directed by Tohjiro. The company's products are distributed as downloadable videos through their website and as DVDs through the
Hokuto Corporation.
In addition to video production, Dogma has also made a small foray into the
T-Shirt business with some designs by
AV Idol Kurumi Morishita.
Dogma is incorporated as OM Production, Inc. (株式会社オムプロダクション) with Muneyuki Mikami (三上宗之) as Chairman and Chief Executive Officer. The company has its offices and studios in
Tokyo's
Roppongi district.
Series and labels
Dogma specializes in extreme videos depicting various fetish genres including
anal sex,
bondage,
S&M, forced
fellatio and vomiting, enemas,
watersports and
scat. One of Dogma's longest running series is the S&M "M-Drug" (Mドラッグ) series directed by
Tohjiro and begun in September 2005 with
Mayura Hoshitsuki. Another Tohjiro series is "Confinement Chair Trance" (拘束椅子トランス) which started up in November 2002. Tohjiro is also the director of the "Innocent Desire" (青い性欲) lolita-genre series which premiered in March 2001 when Dogma was still part of SOD. Another extensive series is the
"Hermaphrodite" (ふたなり) set of videos directed by Hitoshi Nimura.