CW Now was a news magazine series which premiered on The CW on September 23, 2007. It is a brand extension of the syndicated Telepictures news magazine Extra, and features anchors and correspondents from that show. The program is devoted to topics of interest to young adults (the audience targeted by the network), including entertainment and technology.

During the upfronts, Dawn Ostroff announced a new marketing strategy for this show using what she calls, "cwickies" (pronounced quickies), which is used in this program to replace the traditional network advertisements. Tanika Ray mentions that CW Now is a 30-minute commercial-free program.CWTV Video Nonetheless, as comedian Lewis Black pointed out on The Daily Show on September 26, 2007, the frequent mention of Wal-Mart shows that it is the program's de facto sponsor.